As the labor shortage continues to plague the market, it is quite likely that the hunt for talent will not get any easier in 2023. One thing we do know is that if people don’t know your firm, they can never apply to your openings. Investing in your marketing is a surefire method to ensure that you are found more frequently amongst the increasing competition.
Have you ever considered finding your own readymade team of people with the sole purpose of helping you be found more frequently? Here’s why you should consider outsourcing your marketing at your staffing agency.
Cost savings. One of the biggest benefits of outsourcing your marketing is the money you save in two ways. Yes, you will be spending money initially, but over time, when compared to the cost of the salaries, benefits and marketing tools/subscriptions, you’ll save much more in the long run. According to Glassdoor, just one marketing manager could cost your firm $64k+ in annual salary on the low end. That translates to about $5,000 per month before benefits. On the flip side, in most cases, you could find an agency for as little as $2,000 per month. If that’s not enough to convince you, consider the fact that an agency is much easier than an employee to separate from should their performance be subpar.
Secondly, the speed at which you can achieve marketing results versus hiring and training A+ players with skills across a wide variety of marketing platforms — especially in this job market — is the difference between a matter of weeks versus months. Employees require training, performance reviews, raises, turnover and time off. These all represent additional expenses that agencies will not have. Additionally, consider the potential impact of faster marketing results down the line. More candidates make you a more trusted partner for your clientele as you alleviate their needs — and more clients translates to direct revenue added to your firm.
Specialized skillsets. To my previous point: Finding employees with experience across the entire scope of marketing is a challenging task. With all of the available marketing platforms out there, chances are slim that you’ll find someone well versed in all of them. In other words, you simply can’t expect your email marketing expert to be a whiz with Google Ads and vice versa.
The second benefit of outsourcing your marketing is that you’re able to easily hire actual platform experts instead of looking for the elusive jack-of-all-trades. Furthermore, even if you do find the jack-of-all-trades marketer, they’ll be competing in the market against competitors who might have outsourced agencies or internal teams of specialists.
Outside perspectives. The last reason to consider outsourcing your marketing is for the new perspective. Marketing agencies provide relevant experience and a fresh set of eyes on how to promote a business. Not only will many have proven results from working with similar types of firms, but agencies can objectively look at your business and create campaigns that uniquely represent your brand.
When you work with a marketing agency, you’re working with dedicated professionals who stay atop of the latest trends, tools and techniques. That means when you utilize their services, you gain access to their previous experiences, technologies and ever-evolving strategies. While “outside perspective” is hard to quantify in revenue figures, I have heard the following from a client:
[Agent] did a great job of explaining the health of our current account and his recommendations to a variety of stakeholders of ranging knowledge. The Ads audit he prepared was in-depth and provided actionable insights into how we could improve our efforts in the short- and long-term. It is apparent that [Agent] is very knowledgeable in Google Ads, and his expertise would be an asset to any potential partner.
And of course, firsthand testimony like that speaks for itself.
The Bottom Line
It’s clear that marketing agencies can be a huge benefit to any staffing firm. If your firm is looking to make a big splash in 2023 or wants to explore new sourcing channels even without the internal resources, you should consider hiring a marketing agency.