by Industry news | Sep 8, 2021 | Buyers, Marketing, Staffing News, Tips
Good marketing always seeks to engage the audience emotionally. Why? Because emotions evoke feelings and feelings often move people to action. And let’s face it, marketing is about getting people to take action. Whether it’s clicking on a link to download your white...
by Industry news | Aug 18, 2021 | Marketing, Staffing, Staffing News, Time Management, Tips
Drive along any major street in the US, and you’ll find streets dotted with “Now Hiring” signs. It’s clear we are struggling through a labor shortage driven by a perfect storm of challenges — vendors playing hardball, budget degradation and an unstable labor market....
by Industry news | Aug 10, 2021 | Economy, Leadership, Marketing, Social media, Staffing, Staffing News, Tips, Trending
It used to be that any company, no matter the size, made it a point to never get involved in anything remotely related to politics. Siding with particular parties, supporting certain groups, or promoting a cause was nowhere to be found in the company handbook. It was...
by Industry news | Aug 4, 2021 | Leadership, Marketing, Staffing, Staffing News, Talent Management and Recruiting
Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). And while the two share some common characteristics and objectives, their differences are quite pronounced. How audience “targets” are defined and engaged,...
by Industry news | Jun 29, 2021 | Leadership, Marketing, Staffing, Staffing News, Talent Management and Recruiting
Today, candidates tend to act more like consumers, and that has necessarily shifted the approach that many employers need to take when it comes to recruitment. Employer branding and recruitment marketing have a vital role to play in how well any organization is able...
by Industry news | Apr 9, 2021 | Marketing, Staffing News
Content marketing deals not only with the attraction of customers for purchasing a certain product. It is one of the powerful tools used by staffing suppliers for getting the brightest minds to their companies. Do you know which techniques they use? Recruiting top...
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